Google Ads for emergency trades
Burst pipe, 02:14, Maidstone
We make sure that's you. Our team builds the page, runs the ads and tracks every call, so you see exactly which jobs the ads paid for.
What every client sees. Real numbers start with your first campaign.
The problem
Plenty of call-out businesses try Google Ads and switch them off within a few months. It's rarely the ads alone. It's usually one of these three.
"Locksmith courses", "how to unblock a sink", "recovery truck for sale". They cost the same per click as someone stood outside a locked door. Without tight keyword control, that's where the money goes.
Someone in a panic won't read. They want a number, a response time and a reason to trust you, on one phone screen. Anything else and they hit back and ring the next one.
If you can't see which calls the ads produced, you can't tell whether £500 a month is making money or losing it. So you guess, and usually switch it off.
How it works
Four moments decide whether an emergency becomes your job or someone else's. We build every one of them.
Search ads for the phrases people type when it's urgent, in the area you cover, at the hours you answer. Nothing wasted on browsers and DIYers.
A fast lead page built for a phone: your number up top, your response time, real reviews and the area you cover. No menus to get lost in.
Tap to call goes straight to you. Prefer a callback? The quote form lands in your inbox and your phone at the same moment.
Every call and form is tracked back to the search that caused it. Each month you get calls, cost per call and what we changed, in plain English.
TAP OR SWIPE THE PHONE
Services
Everything is built around calls and quote requests. No vanity metrics, no reports full of "impressions".
Core package
The three pieces only work when they're joined up. We build them together so you can see which spend turned into calls.
Websites
One fast page built to get calls on a phone. Number up top, response time, reviews, area covered, quote form.
Ads
Search ads for urgent call-outs. Meta ads for planned work, like surveys and servicing, where people browse before they buy.
Tracking
Already running ads? We'll check your calls and forms are being counted properly, and fix them if they aren't.
Getting started
You don't need to know anything about ads. You need to answer the phone.
A 20-minute call. We look at your site, your area and your competitors, and tell you straight whether ads are worth it for you.
Week 0Lead page, tracking and campaign built and tested. You approve the page before anything goes live.
Week 1Ads go live on a budget you set. We check search terms daily for the first fortnight and cut the waste.
Week 2Every month: calls, cost per call, what we changed and what's next. One page, plain English.
MonthlyWork
Each trade gets its own page, written for the problem their customers are panicking about. Shown on a phone, because that's where the call happens.
Example pages for fictional businesses. Yours is built around your trade, your area and the hours you answer.
"I've worked in an emergency call-out field. I know what's happening on the other end of that 2am call, and what makes someone pick up the phone to you instead of the next number."
Rob Mihai, founder, BuildReach
Questions
Enough for a fair test. For most local emergency trades that's a few hundred pounds a month to start. We set it together on the audit call and you can change it any time. Ad spend is paid straight to Google, not through us.
Usually not. You keep your main site. The ads go to a separate lead page built only to get calls, which is quicker to build and easier to test.
Yes. If you cover nights, the ads run at night. If you don't, they stop. So you're not paying for calls you can't take.
Then we'll tell you on the audit call, before you spend anything. Some areas are too small or too expensive. Better to know up front.
You do. The Google Ads account is in your name. If you stop working with us, you keep everything.
Free ads audit
Tell us a bit about your business. We'll look at your area, your competitors and what they're bidding on, then call you with an honest answer.
We'll look at your area and competitors and reply within one working day. Anything to add? Email rob@buildreach.co.uk.